Making the case
for focusing on
tweens and teens
Youth are not just big kids or small adults.
They have specific developmental needs, and they are growing up with a different set of media habits that include not just passive consumption but creative, interactive, and social modes of engagement. And critically, this generation is hungry to contribute to their media landscape, and be part of developing media that is authentic and representative of their voices.
Use the resources below to come up to speed on the state of youth media and the opportunities for developing new work around tweens and teens.
The Missing Middle
This report features the voices of a generation of youth who crave authenticity and who want to be more than passive consumers in today’s rapidly…
Navigating Youth Media Landscapes
This report provides key quantitative and qualitative insights about current tween and teen media practices and opportunities for public media to…
Keep Up to Date on Youth Media, Technology, and Culture Research
Understanding how tweens and teens are engaging in media and technology as well as how they relate to larger cultural issues is key to developing…
Gen Z in the Room
Gen Z in the Room summarizes insights from 30 in-depth interviews with stakeholders involved in public media youth projects across the country,…