Underage Drinking Project
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WLCH

Underage Drinking Project

Started: 2020
Ages 10-12 Ages 13-18
  • Currently active
  • Created by our station
Station type: Radio
Learn more
The project is focused on reducing the level of underage drinking among Latino youth in Lancaster and in York. Lancaster City’s McCaskey High School is 61.6% Latino and provides a large audience for this project, which consist on Public Services Announcements,, interviews on the morning live show “Cafe con Leche”, podcasts and the production of two jingles to discourage the use of alcohol among Latino youth in Lancaster and in York.

This project reaches tweens and teens via...

  • Directly engaging t(w)eens via activities, events, or programs
  • Media and/or educational content that is made by, with, or for t(w)eens

What topics does this project focus on?

Culture, society Education Wellness, mental health

*

Is this project considered part of the station's journalism work?

No

Departments involved:

Production (TV/Radio) Engagement

Partner organizations involved:

Pennsylvania Liquor Control Board

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Media and/or educational content

Who is the primary audience of the content?

T(w)eens

Who creates the media content?

Adults only (station employees, contractors, producers, etc)

*T(w)eens

Who decides the topic areas of the content?

Both youth and adults (in collaboration)

Where is the content shared?

Broadcast radio Website Podcast Facebook

Directly engaging tweens and teens in local programming

In this project...

We partner with our *local school district(s)* to host programming We host programming directly for t(w)eens

Contact time between youth participants and station staff:

3-10 hours

Contact time between youth participants and partner orgs:

0 hours (partner staff do not interface with teens at all)