Intentionally thinking through a distribution strategy is a critical step for public media projects that focus on content reach as a key outcome. An aligned distribution strategy considers your audience, the genre and format of your content, and channels that support you to reach that audience.
Use this tool to think through who you want to engage, with what kind of content, shared through what channels.
Rachel Roberson and Almetria Vaba (KQED) share opportunities to engage young people with Youth Media Challenges
Teenaged hosts from the first season of On Our Minds share lessons learned while hosting this podcast about teen mental health
Sandra Sheppard (WNET) tells the story of Camp TV and the partnerships that powered it
Leah Clapman (Student Reporting Labs) elevates the perspectives of diverse youth with SRL