Setting the strategy
that fits your station’s priorities

Every public media station is different, but all effective programs have something in common: a well-aligned strategy.

Whether you are reaching tweens and teens through local programming, professional development for educators, or digital content, it’s critical to align your station’s assets and priorities with the program you implement.

Use these resources and tools for support developing the right strategy for your station to implement.

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smiling teens using devices

Public Media, Teens, and Tweens: Where are Opportunities for Strategic Impact?

What are the key priorities for reaching next gen audiences? Read the takeaways from years of collaborative strategy and research.

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three kids around a computer

Setting the Right Teen and Tween Strategy for Your Station

Use this tool to develop the strategy for tween/teen work that’s right for your station, first by surfacing your underlying values and then coming…

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Discover projects in the field

Find inspiration and examples from over 100+ projects that showcase how stations are engaging tweens and teens.